GOD MODE FOR GAMES PR
Collect all your video games coverage with the click of a button
WHAT IS FOOTPRINTS?
Footprints is a PR coverage and reporting tool, designed by ICO Partners and used by indie game developers, PR agencies, and huge video game publishers all over the world.
It automatically collects and organises your media coverage for you. No more scouring through the internet for articles, manually filling in spreadsheets and creating graphs. Footprints will send you instant alerts when new coverage appears, lets you easily analyse trends, and generates detailed reports in seconds.
By checking over 15,000 top gaming websites every 15 minutes, Footprints searches for the latest and best quality media coverage about your brands, your clients, your games, and your campaigns. You discover quicker, you learn more, you create more impact.
OUR DATA
We get our data from a range of trusted sources and incredible services such as SimilarWeb. We’ve also developed a unique Media Score system which rates the impact of different Media Outlets. Those services are all part of your Footprints subscription.
WHY FOOTPRINTS?
Millions of articles are published every day. New game announcements. Interviews with saviours of industry. Listicles about cats. But how do you easily collect, analyse, and check if the amazing articles you worked so hard to secure are working for you?
TRIED + TESTED
We constantly test new ideas with PR and marketing specialists, in huge companies and small teams. Footprints has been built and is constantly iterated on using the advice and needs of different PR teams, so it becomes better, stronger and faster for you.
Charlotte Parker
Sales & Marketing Manager
Charlotte has worked in international sales publishing books, tabletop games and video games. She is dedicated to using her experiences to build new partnerships and provide a smooth service as Footprints’ first point of contact.
Lisa Eliasson
Communications Manager
Lisa has over 8 years experience working with the game developer community. With a background in technical marketing, she is an expert in reaching new users and communities, and supports the day-to-day running of Footprints.
David Oliva
Lead Developer
After creating a website for his favourite game, David fell in love with programming. Curious and detail orientated, David leads the development of Footprints by planning, devising and creating new features.
Saúl Martín
Full-Stack Developer
Saúl is a creative, restless, and curious computer engineer who began his career as a developer for one of the largest banks in Spain. Now, he brings his understanding of large and complex systems to make Footprints the best tool possible.
WHO ARE ICO?
We are a group of gaming PR and publishing specialists who work with indie developers, gaming giants, and media outlets all over the world. We’ve used every PR tool available and found they don’t meet the needs of game teams. So we built Footprints, the only media tracking and reporting service specifically created for the video game industry.
